Blog

When it comes to social media marketing, you would be forgiven for forgetting Pinterest. After all, so much more noise is about Instagram, Facebook, Tiktok, and even LinkedIn. But more noise also means more competition, and for that reason, Pinterest might be worth considering as part of your social media strategy. Here, we will break…

As an entrepreneur, your time and energy are likely to be drawn in many different directions. While you may get energy from the passion you have for designing products, planning marketing, and setting up your shop, you may not have that same energy in bookkeeping! But it is just as important as any other aspect…

Consider joining one of the millions of small businesses by buying an established brand? Congratulations, you are on step one to become a business owner! That said, while there are many benefits to buying an established business such as starting or an entrepreneur, there are also many things to factor along the way. In this…

There are many aspects of starting a business. People will be quick to tell you about the importance of marketing, different sales techniques, and everything you need to know about getting a product to the market. But really, without the necessary discipline, all the information becomes much less important. However, discipline is not something you…

Being one of the first brands to adapt to a new trend can have commemorative benefits. And as a new brand, you should always be looking for ways to distinguish yourself from the competition! In this article, I will take you through the importance of marketing trends for start -ups and some key trends that…

Owning business can be a complex and long journey. Especially when you get stuck on the first gate: know the different types of business ownership and choose the right one for you! Here, I will provide you with all the information you need to set up your start for success, choosing the right business ownership…

As a founder, there are many things you have to consider, such as product development, marketing, accounts, and much more (much!). Understandably, it can be easy to get caught up in the day -to -day demands and not think enough about the steps you have to take for your future business. One such step is…

Do you have a grip on the possible niche that your brand could operate in? Although specialized markets are much less than wide, successfully tapping in can be extremely profitable in the long run. In this article, I will show you worth moving to specialist markets, and how to reach the target audience of your…

Traditionally, new businesses would need to set up a brick and mortar shop in the middle of their city to start selling. But the world has changed significantly since then, with more routes than ever available for brand launch. One such route is the Tiktok store, which can be extremely successful for some brands but…

Starting a business can be difficult. Not only does it need a lot of time and effort, but it can also be very daunting to consider giving up your 9-5 without knowing whether you will be successful or not. With that in mind, I’ve pulled eight unique side buses for you to try this year….