Brand marketing trends in 2025

Being one of the first brands to adapt to a new trend can have commemorative benefits.

And as a new brand, you should always be looking for ways to distinguish yourself from the competition!

In this article, I will take you through the importance of marketing trends for start -ups and some key trends that you should consider in your marketing this year.

In short on time? These are the key teas

• As the productive of AI continues to take the stage, brands will be able to use human touch as a unique selling point.
• As founder in 2025, you need to consider clever ideas and outside the box to take the lead.
• With people searching and interacting with brands in new ways, you need to make sure your brand is ready to adapt to those changes.

Word on marketing trends

Before we dive into the trends you should consider this year, let us talk about the importance of marketing trends to founders in particular. Jumping on an effective marketing trend as a brand can have significant benefits, especially for a brand that is just starting out and looking to gain a foothold in the market.

The main reason for this is that many marketing efforts at this time are either very expensive or will not have an effect until much further down the line.

For example, you can write some very high quality SEO-friendly blog content as a new brand, but with no reputation or domain authority in your industry, then Google will not scale your content as high as it should be listed based on quality.

So instead, you are forced to focus on paid marketing routes like PPC, which can quickly eat your budget and take valuable resources.

So, if you can jump on a marketing trend, that can lead to a rapid boost in awareness, which can have a notable impact on all your other marketing efforts.

Of course, there are restrictions on marketing trends, which is why I’ve focused on choosing those that are longer -term than tips like ‘Jump on Tiktok Trends quickly.’ But with that said, staying aware of the most effective trends for the year is a great way for founders to gain advantage in 2025.

4 Marketing trends in 2025

With that in mind, let’s look at four marketing trends you should consider for your brand in 2025.

AI progress will lead to… lust for humans?

There is plenty of conversation at the moment about the increase in AI and what it can do for your company, and I wonder to include all the potential benefits to brands that engage with AI and productive agent and AI abilities.

But then I also counted that you are likely to see that information on any other website! Instead, I want to talk about the potential of using human touch like your USP in 2025.

As a small brand or individual entrepreneur, you are in a unique situation that more brands cannot compete with you, and that is a customer care.

Instead of forcing your brand to chat with chatbots and engage with AI agents on your website, why not take advantage of the fact that you are a small brand and build true customers’ loyalty by responding personally to inquiries and concerns>

In a world where AI responses become the norm, this method can be of great benefit to those who are willing to give in.

A new social channel can take the stage

There has been a lot of talk in recent months about social media channels, especially X and is the owner of an ‘eccentric’, and also the possible Tiktok ban in the US.

Not to mention Australia’s recent movement to ban social media for children under a certain age.

As a result, 2025 could easily be the year we see a new social media channel reaching the mainstream. One current competitor is Bluesky.

Bluesky is a decentralized social media platform that prioritises consumer management over their data and the content they see. Users can customize their feeders using various algorithms, improving privacy and offering a tailored grazing experience.

Popularity has arisen because many X users claim that the platform is not as enjoyable as it was at one time, but we are not yet to see if it will really start or not.

However, as a founder it is important to keep your eye on these trends, as regular posters on these platforms will put themselves in a great position to earn a lot of traffic if users flood the website and other brands play catching up.

The community will be more important than ever

Speaking of customer communication, building a community will also be a large USP in 2025. Brands that can work and chat with their customers will reap the awards this year, and there are several ways to do so.

While influencers can continue to play a big role in your marketing efforts, several brands are moving towards customer cooperations instead, with the influence world becoming too big and consumers becoming more familiar with that kind of marketing.

Not only that, but Google has also introduced a new feature within the search results that highlight the best discussion forums on any particular topic. If you can meet your brands in their digital communities, you will not only improve that relationship, but you also put yourself in the store window for new customers, from the like -minded.

Optimization for voice search

Finally, I wanted to include a little ‘out there’ suggestion to try to give you as many possible options as possible to stand out from the crowd!
With voice search rising steadily each year, tailoring your content to suit this new approach could be a good way to perform better in the search results.

It has become increasingly difficult to scale for competitive keywords as a new brand using traditional measures, so optimization for voice search could be the way to go.

But how do you optimize for voice search?

Simply take a more conversational tone with your content. For example, rather than writing an article that focuses on the phrase keyword ‘Fitness,’ focus instead on an article about ‘how I can be a little fitter this year.’

This is because people are much more conversational in their voice search than in a traditional typed search, so accommodating that will write you will benefit your performance.

Final thoughts

If you want to stay on in a world of continuously evolving brand marketing, especially as we navigate through 2025, Founddr+ offers strategic advantage. For only $ 1, gaining access to 14 days of live coaching tailored to the latest marketing trends.

You will also receive support from industry experts, contact a vibrant community of over 30,000 professionals, and explore over 30 courses designed to accelerate your learning and business growth. Dive into Foundd+ a Drive your brand to new heights this year.