How Pinterest can drive sales for your brand at 2025
When it comes to social media marketing, you would be forgiven for forgetting Pinterest.
After all, so much more noise is about Instagram, Facebook, Tiktok, and even LinkedIn.
But more noise also means more competition, and for that reason, Pinterest might be worth considering as part of your social media strategy.
Here, we will break down how Pinterest can drive sales for your brand at 2025 and offer insights to a different way to get your brand name out there.
Key takeaways
- Be shiny-table Pinterest is ultimately, so your images need to be impressive and appealing!
- Do shopping on Pinterest as easy as clicking ‘Buy Me Now’ – add quick links to your products.
- Pinterest may be a visual platform, but SEO is also extremely important – put as much effort in your keywords as you make your imagery.
Ways Pinterest can drive sales for your brand
Pinterest is often overlooked for business purposes compared to other platforms, more prominently like Instagram or LinkedIn.
However, there are plenty of ways in which Pinterest can help increase brand sales. Here are a few of my favorites.
1. Making engagement pins
Like any social media content, it needs to be engaging. Sometimes with content marketing, brands are sucked to think that ticking it off their list of things to make is enough. In fact, one attractive, gripping pin will be worth more to your brand than 100 boring, unexpected ones.
To create the most attractive pins, use a multi-extended method of well-designed subjects, visual appeal, and optimization for discovery. Choose clear images and high resolution, ideally with vibrant colors that will capture mid-scroll users.
2. Nail your SEO strategy
However, while Pinterest is an image -based social media platform, it also requires an SEO level to earn a true draw. That means writing descriptive titles that include relevant keywords for searches and also adding educational descriptions with relevant hashtags.
Not only does this help with SEO, but it also provides a much needed context and allows Pinterest to categorize your content accordingly, ensuring that your target audience sees it.
3. Use rich pins
Rich pins automatically sync important information about your brand with your PIN, including additional information that potential customers may need to convert.
For example, if you used a product pin, you can give availability, pricing, and where to buy information for your audience, making those pins much like driving sales by breaking down any possible obstacles to buy.
To implement a rich pin, you need to make sure everything on your site is ready to go and in line with Pinterest specifications. Alternatively, the information may not pull through correctly. You can find those specifications Here.
Once your brand is approved for rich pins, the content of your website will automatically sync, making it easy for you to create great pins and your audience understand your brand site.
4. Running Pinterest Ads
Another option available to you is to run ads, much like you can do on other social media platforms. For brands with little social presence, the paid advertising method can be a good way to boost the -lein presence and drive more traffic to your site.
Pinterest ads (AKA promoted pins) ensure that your content reaches a wider audience while continuing to keep it within your target demographic, thanks to the filters in the induction process.
As you may have guessed, this method comes at a financial cost, so I suggest testing content organically first, becoming comfortable with the platform and what echoes with your brand audience.
That way, you can make sure when you choose a paid approach, you know that you promote the right content to maximize exposure and interaction.
5. To engage with every opportunity
There is no such thing as too much engagement for new brands and start -ups!
It is a theme we have seen consistently across several successful foundation stories. Successfully launching brands do not have audiences falling into its lap. Instead, they spend hours responding to comments, dming potential customers, and building a fierce faithful community.
This method can be used on any social media platform and is highly effective on Pinterest. Brands have built whole businesses off their Pinterest audiences, and one of its biggest benefits is how loyal the platform users are to brands that take time to engage. Use that to the advantage of you.
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Frequently Asked Questions
What kind of content should I post on Pinterest?
Use visually appealing vertical images (2: 3 aspect ratio). Or try instructions or step -by -step infographics that provide value.
How can I optimize my own to search?
Include relevant keywords in your pin descriptions, titles and board names. Consider what your audience could look for.
How often should I post on Pinterest?
Consistency is key on Pinterest! Ideally, note posting 5-10 new pins a week to maintain visibility and engagement. However, it is essential to focus on quality over quantity.
