What is a niche market and how to find one for your brand

Do you have a grip on the possible niche that your brand could operate in?

Although specialized markets are much less than wide, successfully tapping in can be extremely profitable in the long run.

In this article, I will show you worth moving to specialist markets, and how to reach the target audience of your chosen one.

In short on time? These are the key teas

• For brands with little reputation or awareness, Niching Down can be a great way to get a foothold in their desired market by building a loyal customer base.
• Specialist markets can be found by reviewing competitors’ behavior, as well as choosing wider categories and retreating from there.
• Specialist markets may seem like a step back because they are smaller, but loyal progression is essential for any starting brand to gain traction in a wider market.

What is a niche market?

But first, I should start by defining what I mean by a ‘specialist’ market. Simply put, a niche market is a smaller market part. For example, the wider market could be male coaches, and the niche market would be male coaches who raise Olympic.

The audience for these coaches is much smaller but also much more specific. Catering to this particular group of users involves adhering to their specific needs and preferences, which in this example would be coaches with a flatter tread and wide toes.

In deciding whether or not you have identified a specialist market, the quick checklist you can use is:

• What is the size of the market? Specialist markets tend to be much less than wider ones.
• What is the target audience? For a niche market, you should be able to identify a well -defined group of customers with shared interests, features and needs.
• Does this audience show signs of brand loyalty? Customers in nice markets are often incredibly loyal to brands that cater to their unique needs.

Why are specialist markets so important for startups?

Now I know what you probably think. ‘Why on earth would I cut my target audience as much as 75%? Surely, as a new brand, should I be trying to reach as many people as possible? “

Well, the truth is, if you take a general attitude towards your target audience, you will have trouble meeting any of their needs completely, making it difficult to swing to change from their normal brand purchases.

Remember, as a founder, you fight a fun battle (though up the hill) as you compete with established brands, trying to convince their customers to jump ship and give it a try.

So put yourself in your target audience shoes. If you do not meet their specific requirements, why would they change their consumer behavior?

Instead, by focusing on meeting a little fully needs, you stand a much better chance of turning them into loyal repetitive customers, which can then lay the foundations for your business to grow into a larger market in the future.

How to reach a specialized market

With that in mind, let’s look at how you can reach a niche market.

Start niching down from wider categories

The best place to find a niche market is by starting in a wide one! Let’s say, for example, you are interested in creating a new clothing brand. You can start by looking at male and female and specialized clothes down from there.

For example, you could specifically close on men’s and women’s sportswear, and from there, you could retreat into certain sports.

You could become a real brand for brand new golf trousers before venturing further into other golf clothes further down the line, and then other sports, etc.

You may know Amazon as one of the biggest brands in the world, offering almost everything under the sun, but that’s not how it started.

Instead, he started focusing on the niche market from selling second-hand books online and has since gone from strength to strength.

Identify specialized market keywords

Once you have stated your nice, it’s time to reach your target audience. Using our golf trouser example, you can then search for related golf terms that will attract the right audience to your brand, writing SEO-friendly content that suits their needs.

Another benefit of pursuing a niche market is that the difficulty grading becomes much easier.

Take a look at this data from Ahrefs, again using the golf example.

Term Keyword: Golf

Keyword Difficulty: 84

Search volume every month: 81,000

Term Keyword: Golf clothes

Keyword Difficulty: 56

Search volume every month: 5,300

Term Keyword: Golf

Keyword Difficulty: 84

Search volume every month: 81,000

Term Keyword: Golf trousers

Keyword Difficulty: 5

Search volume every month: 7,500

As you can see from this snapshot of data, the term ‘golf trousers’ is much easier to try to graduate for than ‘golf’ and still provides plenty of traffic potential for new brands.

As a new business, Google needs to see that you are a legitimate company before providing what is called a high ‘domain score’. Without a high water, it doesn’t matter how great your content is; Google will not be large rated in the results.

However, that issue largely disappears for low competition keywords, and as more customers come to your website from these sources, buy from you, and leave reviews, your Dr will increase, and then you can address larger terms.

Identify potential groups on social media

Another way to reach your niche market is through social media, either by creating content they want to see or even through their dming directly. It is a tactic that many of our founders have used to build hype and expectation before launching brand and to great success.

Engage your target audience in a friendly way, and try not to be too push or ‘evaluate’ in your messages. This can be a big turnout for potential customers, as they are often born by brands seeking their attention.

Competitive Performance Track

Finally, a great way to identify and connect with your niche market is to track the performance and behavior of competitors. Identify brands in your niche, find their social media profiles, and identify their followers.

As your competition, you know that these followers are already interested in the product or service you provide, so reaching out to them is likely to be much more successful.

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